Monday, December 12, 2011

Embracing Real Estate Technolgy

How Internet tools Are changing home buying

Jeff Collins recently wrote is his column,

In the not-too distant future, homebuyers will be searching for homes on their smart phones and tablet computers while driving through neighborhoods.

People want to literally drive by the house and want to be able to do their inquiries in the neighborhood right now!!

There are many handheld apps, one is Smarter Agent. If you go to the app and you literally just click a button that says, “Homes for Sale” it takes where you’re sitting and it will literally load homes for sale right in the vicinity you are in.

Online listings have evolved. It started in 1998, when Realtor.com was formed, so it’s really been closer to 13 or 14 years for online searches.

If you think about the classified ad model, it was very much you pay to play.

Today most Apps are free or very inexpensive.

But the foresight of the real estate community was that we know that we need to have every home listed. It must be accessible to the public.

Steve Berowitz has said in a recent interview,

Social (media) will be the next (thing). It will be a very important part of the future of real estate, and how we integrate social and your Facebook information, or your personal Likes into the search experience.

In 10 years, house hunting is going to be very much of a mobile, social experience.

At the end of the day, people will still buy a home by walking through it.

However tools for searching and looking at the property and the area it sits will continue to evolve.

House hunting is going to be a much richer, more integrated experience. You’re going to have so much focused information about the schools, the neighborhood, walking distances.

You may even be able to have information about your neighbors because people will bring the social aspect of it. You’ll be able to see their Facebook page and know if they have kids.

It’s pretty scary, actually. But think about what’s happening today and how much we know about everybody.

Think about it. If video games are so real, there’ll be technology in which the home itself will be rendered.

You’ll be able to walk into the home, and on your iPad say, “What will the kitchen look like if I remodeled it this way? How much will that cost me?” All of that stuff will be at your fingertips.

It’s an exciting time to be in Real Estate as long as you embrace the technology.

John Hacker, Unity West Realty, 949-275-3247

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